01
Recommendation threads
“What’s the best tool for X?”
These conversations often happen before someone has chosen a shortlist.
Community-led growth for B2B software
Get recommended where buyers ask what to use.
Your buyers are already asking Reddit, Facebook Groups and online communities which products they should use. HyperAdvocate helps your company become part of those conversations.
We find the opportunities, participate appropriately, create useful posts and track where your brand is showing up.
No spam. No fake reviews. No bot armies.
Managed community growth from $3,000/month.
The conversations are already happening
Buyers ask communities before they buy.
They ask what tools people recommend. They compare competitors. They complain about existing products. They ask how other teams solve the exact problems your software was built for.
02
Competitor conversations
“Any alternatives to X?”
Someone is explicitly looking for another product.
03
Problem conversations
“How are you solving X?”
Your product may solve the problem even when nobody mentions your category by name.
If your competitors keep showing up in these conversations and you don’t, they’re building an advantage you never see in an ad dashboard.
Community opportunity map
We find the conversations worth showing up in.
Your free audit gives you a snapshot of where your category is being discussed, which competitors dominate those conversations, and where opportunities exist for your company to participate.
Get my free auditManaged for you
We turn community conversations into a growth channel.
01
Monitor
We track relevant category, competitor and problem conversations across Reddit, Facebook Groups and selected communities.
- Category keywords
- Competitor mentions
- Recommendation requests
- Alternative searches
- Problem discussions
02
Participate
We identify conversations where your company can genuinely add value and help create useful responses.
We don’t force your product into conversations where it doesn’t belong.
03
Create
We publish useful original community content around topics your audience actually cares about.
- Useful guides
- Lessons learned
- Category discussions
- Data
- Product expertise
- Genuine answers to recurring questions
04
Learn
We track mentions, conversations, referral traffic, competitor presence and recurring customer questions. Then we use those learnings to decide where to participate next.
Monitor Participate Create Learn Repeat
Your community presence, managed.
Opportunity monitoring
- Relevant Reddit threads
- Relevant Facebook Group discussions
- Competitor mentions
- Category recommendations
- Problem-led conversations
- Lead opportunities
Community participation
- Useful responses
- Brand participation
- Original posts
- Community-specific positioning
- Ongoing monitoring
Community intelligence
- Competitor presence
- Recommendation share
- Recurring objections
- Common customer questions
- Emerging category conversations
Reporting
- Conversations participated in
- Brand mentions
- Relevant opportunities
- Referral traffic where measurable
- Lead opportunities
- What we learned this month
Activity depends on where genuine opportunities exist. We optimise for useful presence, not arbitrary comment quotas.
Beyond the community
Good community presence travels further.
Community discussions don’t live in isolation. Useful threads can surface in search results and can become part of the wider source landscape buyers encounter when researching products.
That means community participation can support more than direct referral traffic: it can strengthen the body of third-party discussion around your company and category.
- Community discussion
- Search visibility
- AI / recommendation discovery
- Buyer research
These are possible secondary effects. The primary value stays the same: being present where buyers are already having category conversations.
Not “Reddit marketing.”
Not spam
We don’t blast promotional comments across communities.
Not fake advocacy
We don’t pretend to be customers or manufacture fake reviews.
Not another dashboard
We actually manage the work instead of simply telling you where conversations exist.
The goal is simple:
Become a useful, visible participant in the conversations that shape your category.
Best fit
HyperAdvocate works best when people already talk about your category.
Good fit
- B2B SaaS
- AI tools
- SEO / AEO software
- Developer tools
- Ecommerce software
- Cybersecurity
- Other high-consideration software categories
Especially good when
- Competitors are regularly mentioned online
- Buyers ask for recommendations
- There are clear alternatives and comparison conversations
- Customer value is high enough that a few qualified leads matter
Not ideal
- Brand-new categories nobody discusses
- Low-value commodity products
- Companies looking for fake reviews
- Companies wanting mass spam
Simple pricing
One managed program.
Community Growth
$3,000 / month
3-month initial engagement
Then monthly after that.
- Community opportunity mapping
- Reddit monitoring
- Facebook Group monitoring
- Competitor monitoring
- Relevant response creation
- Original community posts
- Lead opportunity identification
- Monthly community intelligence
- Reporting
- Ongoing optimization
No payment required for the audit.
We’ll first check whether your category actually has enough community activity to make the service worthwhile.
See the opportunity before you hire us.
We’ll look at a sample of the conversations happening around your category and show you:
- Where buyers are asking for recommendations
- Which competitors keep appearing
- Where your company is already mentioned
- Conversations you may be missing
- Whether we think community growth is worth pursuing at all
If there isn’t enough opportunity, we’ll tell you.
FAQ
Reddit is one of the main channels we monitor, but the service is broader than posting on Reddit. We manage your presence across the communities where buyers actually discuss your category.
No. We do not manufacture fake customer reviews or pretend to be independent users recommending your company.
No. Community participation can generate leads and referral traffic, but we don’t guarantee a specific number of customers or revenue.
No. We don’t control how AI systems rank, cite or recommend companies. Community presence can contribute to the wider information landscape around a category, but we do not guarantee AI visibility outcomes.
That depends on the community and agreed workflow. We’ll define the appropriate publishing and approval process during onboarding.
We optimise around relevant opportunities rather than arbitrary volume targets. Some categories generate far more useful conversations than others.
After onboarding, we begin by mapping the category, competitors and relevant communities before moving into ongoing monitoring and participation.
The initial engagement is three months. After that, the service can continue month-to-month.
Your buyers are already talking. Make sure your company is part of the conversation.
Get a free audit of the communities, recommendation threads and competitor conversations shaping your category.
No obligation. We’ll tell you if we don’t think the opportunity is strong enough.